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BG's Murder (Click portfolio tab to read each story)
In The Audacity to Lead, the story of BG is one of the book’s most emotionally charged and formative moments—and it reveals a powerful connection between Michael Johnson’s past and his purpose as an adult leader.
BG was a neighborhood drug dealer on the West Side of Chicago who, unexpectedly, became a moral pivot point in Johnson’s youth. When a 13-year-old Michael approached him asking to sell drugs to earn money, BG refused. Instead of exploiting the boy, he told him bluntly to “stay in school” and “do better.” That rejection, though humiliating at the time, planted the first seed of self-worth and discipline in Johnson’s mind.
Later, BG reappears in one of the book’s most tragic scenes. After giving Michael a ride in his white Mustang, dropping him off at the Boys & Girls Club, BG is murdered in a drive-by shooting moments after Michael steps out of the car. The gunfire splatters blood across the white leather seats—an image that Johnson never forgets. He realizes that, had he stayed in the car another minute, he likely would have died too.
That near-death experience becomes a turning point in the author’s life and philosophy. BG’s murder forces him to see that survival is not luck—it’s a calling. It is the event that cements his lifelong belief that “your pain carries purpose” and that being spared from death means being called to serve. From that moment, Johnson interprets every future opportunity—whether leading nonprofits, raising millions for kids, or mentoring others—as part of his obligation to transform tragedy into impact.
In a broader sense, BG symbolizes the duality of the environment Johnson came from: danger mixed with unexpected grace, street figures who could still show wisdom, and moments of violence that became catalysts for growth. The author uses BG’s story to illustrate one of his book’s core leadership lessons—“The Urgency of Now”—arguing that purpose cannot wait for perfect conditions and that even in chaos, leaders must choose life, action, and service.
In short, BG’s murder is not just a traumatic memory; it is the defining event that connects Michael Johnson’s survival to his mission as a servant-leader.
In The Audacity to Lead, Michael Johnson weaves an inspiring narrative around two remarkable figures, Diane Ballweg and Corey Marionneaux, whose faith in his leadership and shared commitment to service helped restore his vision for community transformation. Ballweg, a respected philanthropist and business leader, emerges as a quiet force of compassion whose generosity helped fuel the Boys & Girls Clubs of Dane County’s growth under Johnson’s leadership. She represents the kind of servant leadership Johnson champions, giving not for recognition, but for impact. Her unwavering support helped validate Johnson’s mission and exemplified what he calls “the audacity to give.” Through Ballweg, Johnson shows how an authentic partnership between philanthropy and purpose can redefine what it means to lead.
In The Audacity to Lead, Michael Johnson reflects on the profound influence of his brother-in-law, Butch, a Black man whose deep love and commitment to his family left a lasting mark on him. Butch’s example of integrity, care, and devotion showed Johnson the power of leading with both strength and compassion. Witnessing Butch prioritize family while navigating life’s challenges helped Johnson develop his own values, resilience, and leadership principles. His influence illustrates how the example of one person’s character and love for family can shape another’s path to success and meaningful leadership.
Peter Gochis was the Greek store owner across from the ABLA Homes housing projects in Chicago, where Michael Johnson grew up. What began as a small act of kindness, letting a young boy sweep floors and stock shelves for food, became one of Johnson’s most pivotal relationships. Gochis recognized Michael's potential, which few others had seen then. He became a steady, fatherlike mentor who taught Michael honesty, responsibility, and the value of hard work. When Michael once stole food, Gochis didn’t shame him; he pulled him aside, made him look him in the eye, and said, “You’re better than that.” That moment turned shame into accountability and became one of the defining lessons of Johnson’s youth. Over time, Gochis trusted Michael with primary responsibilities running the register, managing inventory, and handling tens of thousands of dollars in store deposits. He later invited Michael to spend weekends with his family in the suburbs, giving him his first glimpse of stability, safety, and opportunity beyond the projects.
In the book, Michael recounts a transformative moment in his career when he met Pleasant Rowland, the founder of American Girl. Impressed by Johnson's vision and commitment, Rowland made a remarkable philanthropic gesture. Johnson said, "To my surprise, Pleasant didn't hesitate; she leaned in. Within days, she had wired $5 million to support our work." This substantial donation provided critical financial backing and powerfully endorsed Johnson's mission and potential. Johnson’s experience with Rowland underscores the transformative power of mentorship and philanthropy in shaping emerging leaders. Her support catalyzed his efforts to build a youth workforce center, reinforcing the themes of resilience, opportunity, and community central to the book.
In The Audacity to Lead, Michael Johnson reflects deeply on his sister, Sharron, 's profound influence on his personal and professional journey. This relationship grounded and guided him through life’s most defining moments. From their early years growing up together to his rise as a nationally recognized nonprofit leader, Sharron was a constant presence: a voice of truth, compassion, and strength.
Johnson recalls how Sharron’s belief in him never wavered, even during seasons of struggle and self-doubt. When he faced setbacks in his career or moments when the weight of leadership felt overwhelming, her emotional support often went with a mix of warmth and tough love; she didn’t just comfort him, she challenged him. Johnson credits many of his defining leadership qualities, his resilience, empathy, and authenticity, to the lessons she modeled through her life. Johnson writes that his sister’s wisdom often arrived when he needed it most, helping him navigate personal trials, community crises, and the heavy responsibility of leading through turbulent times.
In the summer of 2020, amid protests for racial justice following George Floyd’s death, activists demanded sweeping change and even called for Michael Johnson’s removal, believing he wasn’t doing enough. Instead of reacting angrily, Johnson turned criticism into action, proposing and leading the campaign to erect a civil rights icon, Vel Phillips, statue at the Wisconsin State Capitol, transforming protest into a lasting symbol of representation and hope. He drafted an open letter proposing that Wisconsin honor a true civil rights pioneer whose legacy embodied courage and equality. The idea caught fire, and through community collaboration, Vel Phillips, the first Black woman to hold statewide office in Wisconsin, was chosen. Johnson led the fundraising and advocacy effort to make it happen, transforming conflict into a coalition.
What began as a protest and tension became a shared movement for representation and justice. The activists’ anger gave birth to a new symbol of hope: a bronze statue of Vel Phillips standing tall at the Capitol, a testament to what can happen when leadership listens, adapts, and turns criticism into purpose.