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PRESS RELEASE [10-4-2025]

Updated: Oct 6

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The Audacity to Lead by Michael Johnson, MBA A Groundbreaking Memoir on Leadership, Resilience, and Social Impact Madison, WI — Michael Johnson, an award-winning nonprofit CEO and social impact strategist, announces the release of his debut book, The Audacity to Lead: From the Projects to the C-Suite – 7 Mindset Lessons on Love, Family, and Turning Adversity into Impact. This powerful memoir chronicles Johnson’s journey from growing up in Chicago’s ABLA Homes to raising over $250 million for youth and families nationwide.


The book combines a raw personal narrative with transformational leadership insights.

Johnson offers a blueprint for emerging leaders, especially those navigating adversity, systemic barriers, and pursuing purpose. Inside the Book: Stories That Inspire: Surviving the Streets of Chicago Growing up in one of the most dangerous housing projects in America, Johnson witnessed violence, addiction, poverty, and found strength through community, mentorship, and faith. The Shooting That Changed Everything: Johnson narrowly escaped a fatal shooting outside the Boys & Girls Club. That moment became a spiritual wake-up call and deepened his commitment to youth development. The Club, a longtime safe haven, became the foundation for his future in nonprofit leadership.


The Hazing Incident That Sparked National Attention On Halloween night in 1993, Johnson was the target of a racially charged hazing incident involving his college wrestling team. The trauma led to national media coverage, legal action, and a transfer to a safer campus, fueling his lifelong commitment to justice and equity. Entrepreneurship and Failure Johnson shares the rise and fall of his first business, Boobaloo’s BBQ, and how losing over $100,000 taught him humility, strategic thinking, and the value of mentorship.


The Vel Phillips Statue Campaign Johnson led a four-year bipartisan effort to install the first statue of a Black woman on any U.S. state capitol grounds. The campaign raised over $700,000 and culminated in a historic unveiling in July 2024. The McKenzie Regional Workforce Center, Johnson spearheaded the creation of the largest youth workforce center in Boys & Girls Clubs of America’s history. This first-of-its-kind national model focuses on skilled trades, career readiness, and economic mobility. The $35 million initiative is now being replicated in cities nationwide. Fundraising Breakthroughs: A single Zoom call with Pleasant Rowland, founder of American Girl, resulted in a $5 million donation, followed by $1 million from her husband, Jerry Frautschi, helping scale youth programs and workforce development initiatives.


 The Power of Love and Accountability Johnson’s relationship with Toya, a brilliant chemistry graduate and future wife, is woven throughout the book. She has unwavering standards, emotional support, and belief in his transformation. From challenging him to return to college to standing by him through grief and growth, Toya’s presence represents the kind of love that doesn’t just comfort, it calls you higher.


 If You Loved These Books, You’ll Be Moved by This One: The Other Wes Moore by Wes Moore. Just Mercy by Bryan Stevenson. Start With Why by Simon Sinek. Lead From the Outside by Stacey Abrams. Michael Johnson’s book doesn’t just belong on the shelf next to these; it belongs in the hands of every leader who’s ever questioned their path. It’s deeper, more personal, and more actionable than anything I’ve read in years.” — Denson Ewing, Consultant & Former Retail Director. “This is the first book I’ve read in a single day. Some leadership books are dry and theoretical, but The Audacity to Lead differs. The stories are breathtaking and compelling, and the adversity Michael overcame is humbling and inspiring. This is not just a memoir, it’s a masterclass in courage, leadership, and legacy.”


John McKenzie, Philanthropist & Business Owner Author Highlights Raised $250M+ for youth across WI, IL, OH, GA, PA, MO, IN Led the Vel Phillips statue campaign, a national first Directed $21.6M for Madison high schools in Dane County Spearheaded the McKenzie Regional Workforce Center Received the MLK Humanitarian Award from Dane County, WI Honored with Volunteer Service Awards from AmeriCorps, Boys & Girls Clubs of America Hall of Fame Awardee Named 2022 Executive of the Year by InBus

iness Magazine 2022 Top Executive Fundraiser of the Year from (AFP) Named Hometown Hero by the Wisconsin State Legislature, Named to the 2025 In Business Power 100 list, which highlights leaders driving economic growth and shaping Wisconsin’s Capital Region into a thriving place to work, learn, and live.  


Available Now Visit mjohnsonceo.com for:  Bulk orders for schools, nonprofits, and leadership teams  , Speaking engagements and workshops  , Media inquiries and interviews  , Leadership curriculum and book club guides . Book Release: October 16th — Michael Johnson’s 50th Birthday, Madison, Wisconsin, at Spare Time Madison located at 7415 Mineral Point Road at 4 pm.

 
 
 

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FOR IMMEDIATE RELEASE -UPDATED

 

Contact:
Toya Whitaker Johnson
toya2k@hotmail.com
215-989-3716
mjohnsonceo.com

Michael Johnson’s 50th Birthday Becomes a Celebration of Leadership with Launching His New Book “The Audacity to Lead.”

Madison, WI - October 16, 2025 - Michael Johnson, MBA, announces the launch of his new book, The Audacity to Lead: From the Projects to the C-Suite: 7 Mindset Lessons on Love, Family, and Turning Adversity into Impact. The celebration will also honor Michael’s 50th birthday. He will host a book launch party on Thursday, October 16th, at SPARETIME to mark the occasion. Readers, community members, and media are invited to join for a fireside-style Q&A, social mixer, and book signing.

 

The Audacity to Lead offers a practical and inspiring roadmap for leaders, distilling seven lessons from Johnson’s journey that span purpose, resilience, coalition building, and legacy. Key publication details include: First Edition (2025), published by Michael Johnson in Madison, Wisconsin; ISBNs 979-8-9934062-0-6 (paperback) and 979-8-9934062-1-3 (hardcover). The official site and media contact are mjohnsonceo.com and michael_johnson2k@yahoo.com.

 

Event Details

● Date: Thursday, October 16th
● Time: 6:00 pm – 9:00 pm
● Location: SPARETIME, 7415 Mineral Point Rd, Madison, WI

 

Guests will meet Michael Johnson, hear an exclusive excerpt from The Audacity to Lead, and participate in a Q&A. The event is free, but attendees are encouraged to RSVP as space is limited. The evening will also celebrate Michael’s milestone 50th birthday. More than 150 people are expected, including elected officials, community partners, business leaders, philanthropists, and families that have benefited from his leadership in the community.

 

About the Author
Michael Johnson, MBA, is an executive nonprofit leader with senior roles across private, government, and nonprofit sectors for over two decades. He has led strategic initiatives that engaged thousands of donors and secured over $250 million in funding across states, including Wisconsin, Ohio, Illinois, Georgia, Texas, Michigan, Missouri, Florida, Indiana, and Pennsylvania. His leadership in Madison helped direct $21.6 million to local high schools, contributing to 4,900 plus graduates at a nearly 97 percent rate. He also spearheaded the McKenzie Regional Workforce Center, the largest workforce center in the history of Boys & Girls Clubs of America. He led the successful effort to commission and unveil the first singular statue of a Black woman on state capitol grounds in the United States (Vel Phillips) in July 2024. Recent honors include the 2025 InBusiness Power 100 and 2024 “Man of the Year” from Madison365.


 

“Writing The Audacity to Lead has been my blueprint for leading with purpose; no perfect conditions are required, only courage, service, and bold action. This launch is more than a personal milestone; it’s my invitation to others to transform life’s toughest seasons into lasting impact. I hope to inspire readers to make a difference in their families, organizations, and communities by turning challenges into meaningful action.”

 

Media Contact
For media inquiries, interview requests, or review copies, please contact:
Toya Johnson
toya2k@hotmail.com
215-989-3716

To RSVP for the book launch and 50th birthday celebration, visit https://www.evite.com/event/0186N6BIFF6JYQOECEPQTJPJX4EREQ

 

Event Host

Jenny Meicher Santeck

608-658-8552

 

● Website: mjohnsonceo.com

About Michael Johnson's website: The mjohnsonceo.com website is a powerful reflection of Michael Johnson’s extraordinary journey from adversity to achievement. It tells the story of a leader who turned the challenges of growing up on Chicago’s West Side into fuel for a purpose-driven life dedicated to uplifting others. Through bold visuals, personal storytelling, and engaging content, the site showcases Johnson’s evolution from a young man surviving the struggles of inner-city life to an accomplished CEO who has raised more than $250 million for children and families nationwide through various projects throughout his career. Visitors are invited to explore his book The Audacity to Lead, which shares his seven mindset lessons that teach how to transform trauma into triumph, fear into focus, and pain into purpose. Every section of the site embodies the theme of resilience and transformation, reminding readers that leadership is not about titles but the courage to serve, listen, and lead through love and integrity.

Beyond telling a personal story, mjohnsonceo.com is a living blueprint for impactful leadership. The site highlights Johnson’s media appearances, keynote speeches, and groundbreaking initiatives such as the McKenzie Regional Workforce Center and other community empowerment projects shaping the next generation of leaders. It encourages visitors to act by reading his book or joining in his mission to create opportunities for youth in Dane County and across America. Every page is infused with a message of hope and accountability, inspiring leaders, educators, and change makers to rise above limitations and lead with purpose. More than a personal brand site, mjohnsonceo.com is a testament to what is possible when leadership meets compassion and when faith meets action.

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